Why Adwords Is Must For This Holiday Season?
The Christmas holiday season is drawing closer and with it comes eCommerce’s most lucrative time. As you set up your landing pages, increase your stocks and plan your promotional campaigns, you may end up thinking about whether you have to utilize Google AdWords this Christmas season. The answer is a resonating: yes!
It might entice you to down-size your campaigns as rivalry and cost per click rates increases during those holiday season, yet you can be sure that your opposition is not going to back down and continue with their Ad campaigns. In case you stop all your AdWords totally, you will be at the risk of losing your Ad position as your opposition would climb up in the Ad rank. Importantly, during the off season period, you will have to fight to recapture your position, costing you even more in the long run.
The Christmas season is a period when you have to make your financial plans, watch those conversations considerably more and set up your positioning for the post-Christmas period. This requires optimsed ads, solid call to actions, and enticing keywords; guaranteeing you’re taking full favorable position of the peak shopping season to drive more traffic.
I get that you might still have reservations about getting costly, not able to get good conversions, not having enough time to focus more on advertising. These reservations would be particularly evident with new businesses trying to get their share of pie during the holiday season. These reservations are actually myths surrounding Adwords and I’m, going to explain why we should not believe in such myths and how Adwords help in getting better ROI for businesses.
Myth 1: Google AdWords is Expensive
Google AdWords may appear to be costly, yet it has significantly more to do with how you’re utilizing it than the cost of the platform itself. Monitoring and optimizing Adwords campaigns can feel like an all day work, however notwithstanding it’s complexities, learning as much as you can will guarantee you are utilizing it to it’s maximum capacity for the most reduced conceivable spend. Here are a couple tips to manage the expenses:
- Figure Out the Best Possible Match Type to Succeed in On Your Niche Market: This should be possible by adding multiple match types to same ad group, or restricting match types by ad groups and campaigns. This will aid you to achieve better campaign performance through optimisation this Christmas season while you monitor your search queries and bids.
- Utilize Manual Bids for More Control Over Your Advertising Spend: Switching bids from automatic to manual will aid the businesses to bring down their expenses or to get better ROI. This can appear to be daunting task to begin with, however, if it is implemented one campaign after another, it will be easy to manage well. It’s essential to note, that even though manual bidding permits significantly more control over the spends, it requires additional time and effort on your part to make it work well.
- Create Separate Budgets and Strategies For Search And Display Campaigns: The option Search with Display select may seem very much enticing to choose because of it’s the potential to reach a larger audience. But the fact of the matter is, it’s one of the costliest option of all types. If the goal is only to put your brand in front of the target audience, it’s a great option. Other than that, it’s always advisable to have search and display campaigns separately based on the budget and other factors. Search campaigns should be preferred when you need to increase your reach or you’re working with a restricted spending plan. Google Display Network or GDN places ads on a huge range of sites, ranging from web journals to news sites, blogs etc., and even on the YouTube. Hence, display campaigns should be utilized when you need to your target market to be familiar with your brand or your product offering.
Myth 2: Google Adwords Doesn’t Convert Well
If you’ve implemented AdWords as part of your advertising strategy and found that your conversions are low, odds are there are a few blemishes in your technique. There are various reasons why this might be the situation and to start you off, the possible flaws may be one of the following:
- Your account not being set up effectively: The way your account is set up and organized is fundamentally critical in getting the best results. These account disasters can incorporate utilizing the wrong targeting on keywords with low quality scores or not blocking irrelevant search terms with negative keywords.
- Your advertisements and campaigns aren’t relevant to your landing pages: In other words, you utilise keywords to bring in visitors who are interested or unrelated to your offerings. This results in, bringing about horrendous bounce rates and lower conversions.
- Your landing page is not as astounding as you think: Without A/B testing, there is no chance to get of knowing 100% if the visitors are getting your landing page content well. Awful page design, copy and bad UX results in missed business.
Myth 3: Google AdWords Takes A lot of Time
Yes, Google AdWords can be bit complicated and tedious. But with numerous tools, guides, case studies, apps out there to help you, you can effectively management your campaigns with less time. The fact is, AdWords is very much required for eCommerce firms and much more so during the Christmas holiday season. Working it into your timetable is the key. Here are a few tips to help you save time with Adwords:
- Pause non-performing advertisements and clean up your account.
- Having numerous landing pages doesn’t mean it will result in more conversions. Hence, its always best to keep high performing ones and remove the rest.
- Then, set up automated rules and let Google do the job for you. If you’re worried about something going wrong, then set up rules in such a way that you receive an email every time the rule is running so that you will know if everything is going well or not.
Start planning now on what exactly you would like to achieve and how to do it effectively. October is the ideal time to begin pushing and getting ready for the bustling season to ensure that you’re prepared by the Thanksgiving weekend.
Get your timetable prepared!
Choose now what items you will want to promote, and plan your holiday advertising calendar now.
Utilize remarketing campaigns!
Remarketing is a type of web based advertisement that helps you as an advertiser to show advertisements to the audiences who have already visited your webpage while searching on the web. This is useful during the holiday season because it helps you to remarket to a person who have shown interest in your products or services and there are high chances that they might convert into a customer.
Set your KPIs!
Deciding on your KPIs in advance, will ensure that you will be able to efficiently adjust and change spending plans amid the bustling holiday season to match the chosen KPIs. Your KPIs may include number of clicks, CTR, Conversions Vs the amount you spend.
Test, test, test!
Test your ads, landing pages, and strategies before the peak of the holiday season so that you will be able to iron out any campaign kinks.
Stay tuned for more tips!